Bling it on, Zeta!

Fri, 18 Dec 2009 21:47:11 +0000

The new decade is already off to a glittering start for Hollywood-based gem designer Zeta Graff, who has celebs clamoring to borrow diamonds from her for the upcoming Golden Globes ceremony. Come January 17th stars will be dripping with Bobby Dazzlers on the red carpet and Zeta’s pieces are already in high demand.

The Greek-born Brit’s ZG line has been tipped as a serious up-and-comer in the jewellery world for 2010 and has already been spotted on Hollywood hotties like supermodel, Hilary Rhoda and Meg Ryan as well as the gorgeous Mila Kunis who appears in ZG’s ad campaign. If that wasn’t enough Zeta’s A-list friends have come out to support her and I’ve heard whispers that Brett Ratner – the heavyweight behind the X-Men trilogy (thank you Brett for discovering Hugh Jackman’s inner Wolverine!) – will shoot an ad campaign.

However, one thing Zeta – already a familiar name to most diamond fans as the ex-wife of Francios Graff, is quick to point out, she is no threat to the billion dollar Graff diamond dynasty she was once part of. She says, “My former father-in-law is one of the biggest jewellers in the world. He doesn’t worry about my company,” she laughs.

And to prove it even further, she’s deliberately avoided bringing her famous surname into her branding because she doesn’t want to capitalise on the Graff reputation. “The pieces speak for themselves,” she told me, “I want the focus to be on design and quality.” And may we say her hot and hip line is a triumph.

Her capsule collection is priced between $2000 and $100,000 and exclusive available at Maxfield in West Hollywood and let’s face it, who wouldn’t love to find one of her baubles under the Chrissy tree this year? Her signature piece is an uber-glam disco ball covered in white, grey and black diamonds, which would make any bling lover very happy this festive season. Yes boyfriends, that’s a hint on behalf of your ladies!

The ZG collection is available exclusively at Maxfield 8825 Melrose Ave, Los Angeles, CA 90069 (310) 274-8800.

Holmes Is Where The Yang Is!

Sean Borg — Fri, 25 Sep 2009 21:41:05 +0000

OK, So now I am an official member of the Katie Holmes fan club…

Last night I attended the launch party for Holmes & Yang where the 30-year-old actress along with her co-designer – celebrity stylist Jeanne Yang, presented their “premium designer” line that goes on sale exclusively at Maxfield in Los Angeles this fall.

Katie’s other half Tom Cruise’s was a no-show at the event due to work commitments, but that certainly didn’t dampen the night, giving Holmes a chance to shine alone.

I managed to grab a few minutes with the utterly charming actress who told me that she has always had a passion for fashion. She said, “Suri was my inspiration, she loves dressing up so I decided to launch this exciting venture with Jeanne Yang.”

Holmes & Yang dazzled Tinseltown’s fashionistas and the and the duo were congratulated by the likes of Nip Tuck’s Sanaa Lathan, singer Alanis Morissette and diamond designer Zeta Graff – who’s stunning jewelry also happens to be on sale exclusively at the high-end store.

Katie’s style evolution is largely thanks to Yang, and the pair are clearly taking their working relationship to the next level. Holmes told guests, “After watching Suri playing “dress-up” I approached Yang with the idea to launch a collection.”

Though the events attendees were kitted out in the highest of fashion themselves, Katie decided to dress down for the event. As celebrities and socialites paraded around the store clutching their Channel bags, decked out in top-notch designer labels, Katie, though still looking sophisticated, opted for a more casual look dressed in trendy black leggings and an ivory chiffon-style blouse from her own collection, but she still managed to out-sparkle most of her guests.

Holmes & Yang’s stunning collection, are a mix of cream, dark blue and black crepe and silk dresses, minimalist jumpsuits and elegant bomber jackets. Katie added, “Some of the clothes are made to order in versions which I hope will suit the individuals lifestyle.”

I absolutely love their taste and reckon Holmes & Yang are sure to make their mark in the world of fashion, however, Katie was quick to point out to me that this project won’t be clashing with her first love – acting, she said, “I’ve just finished a movie this summer which I am as proud of as I am this collection”.

The highlight of the night for me of course was at the end, as I sauntered over to Katie to say my goodbyes and to wish her luck with her new venture, she politely responded, “Thanks Sean, Thank you for coming.”

Wow, she remembered my name, now that girl definitely has class!

The Holmes & Yang collection is available exclusively at Maxfield 8825 Melrose Ave, Los Angeles, CA 90069 (310) 274-8800‎

Sean Borg Goes LA! » Maxfield

Bling it on, Zeta!

Holmes Is Where The Yang Is!