Bling it on, Zeta!

Fri, 18 Dec 2009 21:47:11 +0000

The new decade is already off to a glittering start for Hollywood-based gem designer Zeta Graff, who has celebs clamoring to borrow diamonds from her for the upcoming Golden Globes ceremony. Come January 17th stars will be dripping with Bobby Dazzlers on the red carpet and Zeta’s pieces are already in high demand.

The Greek-born Brit’s ZG line has been tipped as a serious up-and-comer in the jewellery world for 2010 and has already been spotted on Hollywood hotties like supermodel, Hilary Rhoda and Meg Ryan as well as the gorgeous Mila Kunis who appears in ZG’s ad campaign. If that wasn’t enough Zeta’s A-list friends have come out to support her and I’ve heard whispers that Brett Ratner – the heavyweight behind the X-Men trilogy (thank you Brett for discovering Hugh Jackman’s inner Wolverine!) – will shoot an ad campaign.

However, one thing Zeta – already a familiar name to most diamond fans as the ex-wife of Francios Graff, is quick to point out, she is no threat to the billion dollar Graff diamond dynasty she was once part of. She says, “My former father-in-law is one of the biggest jewellers in the world. He doesn’t worry about my company,” she laughs.

And to prove it even further, she’s deliberately avoided bringing her famous surname into her branding because she doesn’t want to capitalise on the Graff reputation. “The pieces speak for themselves,” she told me, “I want the focus to be on design and quality.” And may we say her hot and hip line is a triumph.

Her capsule collection is priced between $2000 and $100,000 and exclusive available at Maxfield in West Hollywood and let’s face it, who wouldn’t love to find one of her baubles under the Chrissy tree this year? Her signature piece is an uber-glam disco ball covered in white, grey and black diamonds, which would make any bling lover very happy this festive season. Yes boyfriends, that’s a hint on behalf of your ladies!

The ZG collection is available exclusively at Maxfield 8825 Melrose Ave, Los Angeles, CA 90069 (310) 274-8800.

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Bling it on, Zeta!